Ami Cole’s 2025 expansion plans revealed! The beauty brand Fenty Beauty is known for its extensive shade range and is considered a cult favorite. Here’s what’s new.”
Why Ami Cole Is 2025’s Brand to Watch
Ami Cole, is a clean beauty brand created by Diarrh N’Diaye-Mbaye specifically for melanin-rich skin tones, is making waves in 2025. After winning Allure’s Best of Beauty award in 2024, the brand is set for international expansion, with India among its target markets. Founder Diarrha N’Diaye calls it “a celebration of underrepresented beauty.”
2025 Product Launches
• Hydrating Skin Tint SPF 30 – 18 new shades
• Cream Blush Duo – Designed for deeper skin tones
• Scalp-Saving Hair Oil – For textured hair types
Each product stays true to the brand’s “skin-first” philosophy, free from harmful chemicals.
Sustainability & Inclusivity Focus
Ami Cole’s 2025 initiatives include:
🌱 100% recyclable packaging by Q3
📦 Carbon-neutral shipping to Europe & Asia
💄 Free virtual shade-matching consultations
Challenges Ahead
• Competing with Fenty Beauty & Rare Beauty
• Navigating India’s complex beauty regulations
• Maintaining quality during rapid expansion
What’s Next?
With plans to launch in Sephora stores worldwide and a possible Bollywood collaboration, Ami Cole could become the next global beauty phenomenon.
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