The 2025 season under INEOS ownership at Manchester United sparks optimism for a brighter future. Can Ten Hag’s revamped squad challenge for titles? Latest transfers, tactics & expectations.”
A New Era Begins at Old Trafford
Manchester United enters 2025 at a historic crossroads – their first full season under INEOS’ sporting control after Sir Jim Ratcliffe’s 25% acquisition. With a rebuilt squad and pressure mounting on manager Erik ten Hag, the Red Devils aim to end their 12-year Premier League title drought.
Summer Transfer Business
• £150m spending spree including:
- Joshua Zirkzee (ST, €40m from Bologna)
- Matthijs de Ligt (CB, €65m from Bayern)
- Manuel Ugarte (CDM, €45m from PSG)
• Notable exits: Casemiro (Al-Nassr), Antony (loan)
Tactical Revolution
Ten Hag is implementing:
⚽ 4-3-3 with inverted fullbacks
⚽ High-press system (stats show 12% more duels won in pre-season)
⚽ Rasmus Højlund as focal point (scored 5 in last 3 friendlies)
Key Challenges
• Integrating new signings quickly
• Improving away form (won just 4/19 road games in 2024)
• Champions League return after 1-year absence
Fan Expectations
With the Glazers still minority owners, supporters demand:
🏆 Top 4 finish (minimum)
🏆 Deep cup runs
🏆 Attacking football revival